Caesars Entertainment has been kind enough to confirm a story we first broke back in October 2018: The company’s loyalty club, Total Rewards, will be rebranded as Caesars Rewards.

• Caesars Rewards Casinos
• Caesars Total Rewards For Employees
• Caesars Total Rewards Points

We are not a psychic, we just play one on the Interwebs.

The switch from Total Rewards to Caesars Rewards will take place Feb. 1, 2019.

Here’s a look at the new Caesars Rewards cards.

Beyond the name change, Caesars Entertainment assures the program itself won’t change. “You will continue to receive all of the same great benefits with Caesars Rewards and more,” says the Caesars Rewards Web site.

Most Caesars Entertainment loyalty club members will barely notice the rebrand, and they can continue to use their Total Rewards cards until they take part in the time-honored casino tradition of forgetting them in a slot machine.

There are a couple of tweaks to the loyalty club for certain tier levels. For example, Platinum members will now get a free night in Las Vegas or Atlantic City (so, a free night in Las Vegas, because Atlantic City) for every 5,000 tier credits earned in 2019, up to seven nights.

Caesars Rewards is introducing two new levels of “Diamond” status in 2020. Diamond Plus and Diamond Elite will go into effect for the new loyalty club year, which begins February 2020.It wasn’t that long ago that Total Rewards was rebranded to become Caesars Rewards.The new changes come as Caesars Entertainment is in the process of merging with Eldorado Resorts. Aug 01, 2017  Every Caesars Entertainment casino has a Total Rewards center. This is where players sign up for a Total Rewards card. All it takes is a photo ID. Members must be at least 21 years of age. Total Rewards accounts may be created at Totalrewards.com. Players can also make an account by applying for a Total Rewards credit card.

Diamond tier members will get that new perk, plus they’ll get two free nights at the new Caesars Resort Dubai. Which is an inexpensive freebie for Caesars, as only four Caesars Rewards members are likely to take advantage of the offer, ever.

Seven Stars members, the folks who gamble the most at Caesars Entertainment casinos, already get some great benefits, and will get even more as the Caesars Rewards rebrand rolls out. Translation: Some of these folks might actually take Caesars up on its Dubai benefit.

That’s about it. It’s a name change.

It’s worth noting Caesars Entertainment spent about $40 million to relaunch its Total Rewards program in 2012.

The Caesars Entertainment loyalty club, with 55 million members, employs an aspirational strategy designed to get players to seek higher tier levels. The higher the tier, the greater the level of ass-kissery.

So, why is Caesars Entertainment tossing a valuable and established brand like Total Rewards? We can only guess.

It’s likely the powers that be have simply decided to make the most of the Caesars brand. It’s the name on the company’s flagship casino resort in Las Vegas, and has international heft as well. Caesars has casinos on four continents.

The company’s most recent deals have involved slapping the Caesars name on non-gaming resorts like the aforementioned Caesars Resort Dubai and another in the works, Caesars Palace Puerto Los Cabos.

As the Caesars Entertainment business model moves from building and acquiring to licensing, the value of its Caesars brand is more important than ever.

Overall, Las Vegas casino companies are pivoting toward being perceived as entertainment companies rather than casino companies. Hence, it’s not Harrah’s Rewards or Horseshoe Rewards.

The outgoing CEO of Caesars Entertainment, Mark Frissora, has said we’ll be seeing more of the Caesars brand, including the possibility of adding “Caesars Entertainment presents” to the name of all its hotel-casinos.

So, get ready for Caesars Rewards!

University of casino southern lazio new york. Since you’ll be replacing your Total Rewards cards, it’s a great time to take another look at our 11 Alternate Uses for Your Casino Players Club Card. You’re welcome.

Caesars Rewards (Europe/North Africa: Player Rewards^[1] and South Africa: Emerald Rewards^[2]; formerly Total Gold and Total Rewards) is a casino loyalty program at nearly all Caesars Entertainment Corporation (formerly Harrah's Entertainment) locations.

• 1History

History[edit]

The program began as Total Gold on September 4, 1997,^[3] then renamed as Total Rewards on April 4, 2000^[4] and again as Caesars Rewards on February 1, 2019.^[5]

In 2005, after Harrah's Entertainment bought Caesars Entertainment, Inc., Harrah's announced that the 'Connection Card' program (Caesars' loyalty program) would be merged into the Total Rewards program; transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with the Flamingo Las Vegas and was completed in May 2006. Members earn both Reward Credits and Tier Credits based on hotel stay, shopping, play at slot machines, table games, and more; Reward Credits may be used towards dining, merchandise, and other items, while Tier Credits are used to determine annual Tier Score.

Properties transferred to Total Rewards[edit]

Caesars Entertainment Connection Card

• 12/6/05 – Flamingo Las Vegas
• 1/17/06 – Bally's Las Vegas
• 1/17/06 – Paris Las Vegas
• 2/7/06 – Bally's Atlantic City
• 2/14/06 – Caesars Palace
• 3/7/06 – Horseshoe Southern Indiana (formerly Caesars Indiana)
• 3/21/06 – Harrah's Casino Tunica (formerly Grand Casino Tunica)
• 4/4/06 – Tunica Roadhouse Casino & Hotel (formerly Sheraton Casino and Hotel Tunica)
• 4/19/06 – Caesars Atlantic City
• 6/07 – Caesars Windsor

Other acquired properties

• 4/2010 – Planet Hollywood Resort and Casino^[6]

Accumulating Credits[edit]

Caesars Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf.

A guest may accumulate rewards credits at any Caesars property, whether it is by slots, table games or poker (if available). The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Caesars Rewards Visa credit card, issued by Comenity Bank.^[7] For every $1 spent, 1 credit is earned.^[7] However Caesars Rewards credit card charges do not count to tier status. Credit card charges allow the customer to earn one Reward Credit for every $1.00 in purchases and keeps their Reward Credit balance active as long as it is used at least once every 6 months. The Reward Credits added to one's Reward Credit balance do not count towards Tier Score or Tier Status. Also, Caesars Rewards Social program issues rewards points for online game play, based on what is paid for credits. (There are no cash winnings, only credits to allow play).

Using credits[edit]

100 rewards credits is equal to $1 of value in comps (short for 'complimentaries'). For example, if a player has 10,000 rewards credits, he or she can use them to get $100 in comped drinks or towards a room.

Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.

For tier credits, $5 is equal to 1 tier credit on Slot Machines, $10 to 1 tier credit on Video Poker. Table games are rated by supervisors.

Tiers[edit]

• Gold – The entry level card that is free to all 21 years or older.^[8]
• Platinum – Higher tier requiring 5,000 tier credits earned in a calendar year. (Raised from 4,000 tier credits earned in a calendar year in 2012).^[9] This level is given to members who qualify for the military/veterans Salute card.^[10]
• Diamond – Higher tier requiring 15,000 tier credits earned in a calendar year. (Raised from 11,000 tier credits earned in a calendar year in 2012). As of 2018 even more credits will be required for even basic benefits, Diamond Lounge = 25,000 credits to use.
• Seven Stars – The highest tier, requiring 150,000 tier credits. Members are not automatically enrolled as they must be invited by their casino host. Some qualifications, aside from tier credits, include not having any outstanding markers (credit), and not being a security issue at any Caesars property. Guests at this level are the priority for all casino workers. Seven Star guests are provided with priority lines and first available service at participating Caesars properties. Seven Stars members are also entitled to up to four nights complimentary at any Caesars property, given at least 48 hours notice is provided. Also, Seven Stars receive 25% off spa services, and complimentary entry into spas and health clubs at most properties. They also receive a discount at gift shops. These guests are also entitled to one free trip to any Caesars property per year. Included is complimentary airfare for 2, up to $1200 total, hotel stay, and transfers from the airport to the property. A credit of $500 is also applied to the guest folio for this trip and can be used for food, spa services, and in house purchases. Seven Stars guests also receive a complimentary annual cruise on NCL. All Seven Stars guests are entitled to complimentary hotel stays at any Caesars property. Complementary media services vary from property to property but typically include free internet and 2 movies per day. Seven stars guests are entitled to 5, $100 vouchers for 'celebration dinners', These vouchers can be used individually or combined and can be used at many (but not all) on property restaurants. Finally, all Seven Star members are eligible to have one companion member per year. These companion members are entitled to the same priority treatment as a regular Seven Star guest but do not receive the trips or vouchers.
• Chairman – This level was created for Terrance Watanabe, superseding even the Seven Star rank. Perks of this level included 'tickets to the Rolling Stones, $12,500 a month for airfare and $500,000 in credit at the gift stores. Harrah's also offered 15% cash back on table losses greater than $500,000, special high-limit games and other incentives.' ^[11] It is unclear whether or not any other Chairman-level player is likely to emerge, for Watanabe's levels of play, resulting in a $189 million loss^[12] at CET properties is unlikely to be approached by other gamblers.

Caesars Windsor[edit]

Caesars Windsor (formerly Casino Windsor) converted uses Caesars Rewards cards. However, as the minimum legal gambling age in Canada is 19 (18 In Québec Province and Alberta), as opposed to 21 in the United States, Caesars has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Caesars property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, guests over the age of 19 but not yet 21 are issued cards with a special red bar, to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Caesars property where they cannot be legally redeemed. Once the guest turns 21, they may be issued a Caesars Rewards card without the red bar.

Charter airline service[edit]

Caesars Rewards Casinos

In May 2013, Total Rewards started offering charter airline service from various airports across the United States to Laughlin, Nevada and Reno, Nevada,^[13]Atlantic City, New Jersey,^[14]Tunica, Mississippi,^[15] and Biloxi, Mississippi.^[16]

Caesars Total Rewards For Employees

References[edit]

1. ^http://www.playerrewardscard.com/
2. ^'Archived copy'. Archived from the original on 2016-03-07. Retrieved 2010-02-23.CS1 maint: archived copy as title (link)
3. ^Thompson, Gary (September 4, 1997). 'Harrah's launches customer-loyalty program'. Las Vegas Sun. Retrieved April 12, 2019.
4. ^'Casino operator overhauls player club program'. Las Vegas Sun. April 4, 2000. Retrieved June 13, 2019.
5. ^'Total Rewards Reportedly Will Rebrand to Caesars Rewards'. VitalVegas. December 19, 2018.
6. ^Sun Staff (February 19, 2010). 'Harrah's Official Takes Over Planet Hollywood'. Las Vegas Sun.
7. ^ ^ab'Caesars Rewards Visa'. Caesars Entertainment. Retrieved 2019-02-23.
8. ^'Harrah's Total Rewards: Casino Rewards Benefits'. Harrah's.com.
9. ^'Harrah's Total Rewards: Casino Rewards Benefits'. Harrah's.com.
10. ^'Total Rewards Salute Card'. Caesars.com. Retrieved December 17, 2018.
11. ^Berzon, Alexandra (December 5, 2009). 'The Gambler Who Blew $127 Million'. Wall Street Journal. Retrieved 2011-02-09.
12. ^'High roller strikes deal with Harrah's over debt - News'. Las Vegas Review Journal. Retrieved 2011-02-09.
13. ^'Total Rewards Air Laughlin'. TotalRewards.com.
14. ^'Total Rewards Air Atlantic City'. TotalRewards.com.
15. ^'Total Rewards Air Tunica'. TotalRewards.com.
16. ^'Total Rewards Air Biloxi'. TotalRewards.com.

External links[edit]

Caesars Total Rewards Points